The concept for Close Your Eyes' album, Snowy Summer, centers on a sudden, mysterious snowfall that disrupts a hot summer. The album's storyline follows the group as they try to uncover the cause of this ghostly phenomenon.

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For the visual teaser, we crafted a narrative that begins with a seemingly normal summer picnic on a dark night, subtly hinting at the horror elements from the official music video. The mood is shattered by a radio announcement of the incoming snowstorm. From there, the story is told through the perspective of news articles and public reaction, detailing everything from the initial rumors of ghosts to the eventual acceptance and enjoyment of the bizarre snowy summer by the city's citizens.