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A GOOD NIGHT’S SLEEP

Kinetic Typography

Getting enough sleep is important for people of all ages to stay in good health. This is a Public Service Announcement created for the CDC that illustrates the effects of sleep on adults and gives approaches that apply to healthy sleep.

 

The lack of sleep has had a serious negative impact on the state of our life.  We hope that by describing the scientific effects of sleep deprivation we can caution people that one of the behaviors to maintain good health is to value our sleep.

SCRIPT

About one-third of U.S. adults report that they typically get less than seven hours of sleep per day.

 

Long-term insufficient sleep is associated with lots of chronic conditions including obesity, diabetes, high blood pressure, cardiovascular disease, stroke, and poor mental health.

 

Even one night of not getting enough sleep can have consequences.

 

It can affect your mood or your productivity at work and it can also increase your risk of being involved in a drowsy driving crash.

 

Make getting enough sleep a priority.

 

Set aside enough time to get the sleep you need.

Through researching sleep information on the CDC website, I discovered the CDC's podcast on the topic of sleep, and I extracted and edited talks from past episodes on the effects of sleep into a script for this PSA project.

MOODBOARD

The mood of NIGHT

 
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FONTS

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COLOR PALETTE

Dark blue represents the night, white for quiet and purity, and yellow for hopefulness.

STILLS

Motion | Typography Design: Liyue Bai
Voice: CDC Broadcast

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