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SXSW 2021

Conceptual Promotion

This promotional animation attempts to focus on the three main themes of South By Southwest: Film, Music, and Interactive industries. According to the research on SXSW’s past promotional design, this motion design continues the abstract geometry tradition to express the three different themes through abstract ideas, mental symbols, and cognitive definition.

RESEARCH

SXSW's previous visual design

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MOODBOARD

Highly saturated gradient colors and geometric patterns with symbolic features set the tone of this project.

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IDEATION

This project was created as a series of visual metaphors that emerged from the keywords in SXSW’s introduction:

 

DISCOVERY

LEARNING

NETWORKING

EXCITEMENT

CREATIVITY

SUCCEED

STORYBOARD

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STILLS

Graphic Design | Animation : Liyue Bai
Music: Harpoon by Zac Nelson ( Non-commercial )

 

Copyright ©2023 by Liyue Bai. 

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