This promotional animation attempts to focus on the three main themes of South By Southwest: Film, Music, and Interactive industries. According to the research on SXSW’s past promotional design, this motion design continues the abstract geometry tradition to express the three different themes through abstract ideas, mental symbols, and cognitive definition.
SXSW's previous visual design
Highly saturated gradient colors and geometric patterns with symbolic features set the tone of this project.
This project was created as a series of visual metaphors that emerged from the keywords in SXSW’s introduction: